Validate
How do we know the idea deserves to be built?
Prove the problem, demand, and value before you build.
- What happens
- We test the problem, the market, and the willingness to pay.
- Duration
- Two-week sprint
- What you receive
- Problem-solution fit report
- Customer insights
- Go-to-market hypothesis
- What it protects you from
- Building the wrong thing for the wrong market.
